PI for copywriters and content writers covers claims that your words infringed someone's rights, defamed someone or cost a client money.
Source: https://piinsurance.com.au/copywriters/, fetched from the preview https://pi-react-4ee768.pages.dev/copywriters/ on 10 Nov 2026; site dated 3 Nov 2026. Preview wording, not yet broker-reviewed. General information, not advice.
Site label: Usually asked for in client contracts.
Why you need it: your clients
There is no licence for writing work, so the push comes from clients. Agencies and corporate clients often ask for PI in the contract, mostly because of copyright, defamation and errors in published copy.
Typical limits
$1m to $2m.
What can go wrong
Illustrative scenarios, not real claims.
An article that copied a source
An article you wrote repeats passages from another website. The owner demands payment and your client asks you to cover it.
A product claim that was wrong
Copy you wrote says a product is Australian made when it is not. The client withdraws the campaign and claims the reprint and media costs.
Common exclusions to watch
- Deliberate copying or defamation
- Fines and penalties
- Disputes about your fees
Wording differs between policies. Read the policy wording, or ask us to point out what it says.
Common questions
Do copywriters and content writers need professional indemnity insurance?
There is no licence for writing work, so the push comes from clients. Agencies and corporate clients often ask for PI in the contract, mostly because of copyright, defamation and errors in published copy.
How much PI cover do copywriters and content writers need?
$1m to $2m.